A new type of e-cigarette called “Juul” has become so popular that it is now about 68% of the $2 billion e-cigarette market. The “juul” is especially popular among children and young adults due to its sleek and discreet design, its ability to be recharged on a laptop or wall charger within one hour, and its liquid-filled cartridges that come in popular flavors like cool mint, creme brulee, and fruit medley.
About The Case
Plaintiffs allege that JUUL engaged in false and deceptive sales, marketing, labeling, and advertising of JUUL e-cigarette devices and JUUL pods.
Additionally, plaintiffs allege that JUUL specifically targeted young people with its advertising and marketing efforts in order to encourage JUUL use.
Plaintiffs allege that JUUL knew its e-cigs were not safe under any circumstance for non-smokers and posed a risk of aggravating nicotine addiction in people already addicted to cigarettes.
Plaintiffs also allege that JUUL knew its nicotine solution delivers more nicotine into a person’s bloodstream than a traditional cigarette and does so more quickly than a cigarette.
Rather than disclose these facts, JUUL continued to disseminate false, misleading, and deceitful information on its website, in interviews and advertisements, and on social media.
In addition, JUUL created an online culture and community specifically designed to encourage young people to use JUUL. Although JUUL claims that its e-cigs are exclusively intended for adult use, they appeal to young people because they are easily charged on a laptop, have colorful decal covers and designs, and come in different flavors such as mango and fruit medley.
If you or your child consume JUUL e-cigarettes and are interested in joining the class action, please fill out the contact form on our website.
As of November 2019, 39 deaths and more than 2,000 cases of serious lung illness related to e-cigarettes have been reported in the media. It was not initially known whether those harmed had used juul devices. However, the most recent reports state that all types of e-cigarettes were used by the teens and adults who were harmed by vaping, so the risks of “juuling” need to be carefully and immediately studied.